Record producer, Chris Allison, (The Beta Band, Coldplay), launched Sonic360 in June of 2000. It excels in breaking new musical boundaries, predominantly but not exclusively signing, producing, marketing and promoting non-western artists to a western audience. Sonic360 has its headquarters in London and a subsidiary in the United States, (Sonic360, Inc).
Artists that have signed to the label include Mexican electro-funk rock band Kinky. They gave Chris Allison a six song demo presented on a lovely cassette tape in 1999 while he was producing Plastilina Mosh in Monterrey Mexico. They signed an exclusive worldwide deal with Sonic360 in the summer of 2000. Kinky’s eponymous debut album, produced by Chris Allison, was nominated for the Best Rock Album award at the Latin Grammy's (2002) and Best Latin Rock/Alternative Album at the US Grammy's (2002). To date Kinky have sold in excess of 130,000 albums worldwide.
Sonic360’s legendary La Leche club party was used to launch the band in the US, with over 600 attendees at the launch party, this was followed by three shows at SXSW. The success of the live experience and the marketing campaign brought the US its first Latin ‘Alternative’ crossover artist.
In August 2007, Sonic360 signed ex-Sudanese child soldier turned concious hip-hop star Emmanuel Jal. Sonic360 hired the talents of Neal Pogue (Outkast, Talib Kweli, Stevie Wonder) to additionally produce and mix the ‘Warchild’ album. It was followed by a 90 minute documentary ‘War Child’, premiered at the Berlin Film Festival and won the prestigious Cadillac Award at the Tribeca Film Festival. His Autobiography is published by St. Martin's Press. Released in May 2008 the 'Warchild' album has received an unprecedented amount of press on both sides of the Atlantic. Jal performed an electric set at the Mandela 90th birthday in Hyde Park, London. He was presented to the stage by an enthusiastic Peter Gabriel, calling him a young Bob Marley in the making.
Summer of 2008 included one of our proudest releases - from legendary Steely Dan man Walter Becker. Over the past 38 years, Becker and his long-time collaborator Donald Fagen have released 10 albums under the Steely Dan moniker. 'Circus Money' was Becker’s second highly anticipated solo effort, produced by Grammy® Award winning Larry Klein.
Sonic360 artists have had tracks placed in more than 100 films, TV shows and Adverts. From 'Nacho Libre' to CSI, 'Man On Fire' to Nissan. With a further 100 tracks licensed to third party compilations. In addition to music releases Sonic360 has a music publishing arm Sonic360 Music. Sonic360 has hosted many club nights (over 150) including the world famous new Latin beats party La Leche which held residencies in New York City, Los Angeles and Tijuana.
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